Signage, a logo, social media sites, a website, business cards are a few of the deluge of communication avenues. Developing a consistent visual tone and voice among this vast array of platforms can feel daunting. Let us help mitigate that feeling: by listening to your mission, services, products, and values; working to understand what platforms and messaging your communication pieces need to address; and then collaboration on designing pieces to tell the story of your brand and communicate your message in a clear and engaging manner.
Listen for Core Values
Listening to each organization, company, or individual tell us about their history, why they do what they do, their mission and values imparts so much into how the design process proceeds, the structure of the visual language needed for the communication and the emotional underpinning of the design.
Collaborate to Learn
Developing a concept is a learning process. It takes examining visual and messaging ideas to test how they meet with your core mission, services, values and goals for the piece. The collaboration between you and our team during the discussion of concepts deepens the understanding of design priorities and how choices made during this stage will drive the overall strategy for the design to enrich your brand story.
Develop Design Solutions
Once a design concept is established. We then take that framework to evolve to finished design solutions. We collaborate to fill out the finished design aesthetic, messaging, and applying solutions to needed formats and platforms. This is where the design is brought to life.
