Circle The Wagons – Can of Comfort Label & Hang Tag

About This Project

Circle The Wagons connects innocent victims of violent crime to essential information and resources that will help them in the immediate hours after the crime, as well in the days and months that follow.  Circle The Wagons support helps victims, their families and friends with survival and healing, lets them know they do not have to face their situation alone, and helps them find the courage to move forward.


Vickie Walker founded Circle The Wagons after surviving the horrible ordeal of her husband and son being shot during the “Trolley Square Shooting” in 2007. Her husband died while her son was seriously injured but miraculously survived. For more information visit the Our Story page on Circle The Wagons website.


In 2014 after Circle The Wagons had just finished a rebranding and launching a new website. Stippich Design was brought in to collaborate on redesigning the Can of Comfort label and hang tags that accompany Circle The Wagon’s Can of Comfort to reflect the new branding. During the development phase of the project our design team worked closely with Vickie to incorporate a photo being used on the new website. During the design phase it was decided to use that as the backdrop and place the new logo and Can of Comfort identification in a dark brown box which was the same visual language used on the new website.

Branding, Non Profit, packaging, Print